In today’s business world, competition is rife. Every company is always thinking of new ways, methods/techniques to generate profits. For the same, you need to have customer data, which will give your company a great advantage and the competitive edge when investing in marketing campaigns. In this article, let us first focus on the best way to gauge Tech Buying Intent and its Multiple Benefits.
The name “Intent Data” is self-explanatory. But for starters, it is behaviour information collected about various online activities of a customer. They can be taken note of, and influenced to purchase products or opt for services by a Company.
Best Way to Gauge Tech Buying Intent
Let us imagine, you are an entrepreneur with a business dealing with technical products or technical services. Your Company is already well-entrenched in the market and have a set of loyalists for the products/services. It is well-understood, before purchasing a product or opting for a service, your consumer’s decisions will tend to get influenced by marketing campaigns or reading reviews. They convey their pre-purchasing decisions via various activities such as posting comments on social media platforms and forums. This information, when compiled, gets transformed to massive data. However, this technical intent data can be properly divided into various stages with analytical platforms, marketing automation and other techniques to determine the customer’s purchase decision or asking for a service.
There are many types of tech buying intent and you need to select the perfect type for your business. For example, the most popular technology lists are as follows –
- IBM Users List
- NetSuite Users List
- List of Companies using Office 365
- VMWare Customers Database
You need to select the type of technology intent that is in tandem with your business. Please note, selecting the right intent can bring about the best returns for your company.
Benefits of Buying Tech Lists
A. Knowledge about Purchasing Stages
Two decades ago, the sales revolved around old marketing tactics, and providing information on existing products to customers. The sales department would have limited information on the customer’s purchasing behaviour. Your sales team used to wait for the customer to fill a form to identify sale decisions. With intent, it has become easy to uncover the purchasing movement stages of a customer.
B. Marketing Campaigns
In the old methods, it is only after investing in marketing campaigns; you could get insights about customer engagement.
By making use of this data, you can gain insights into the new technologies preferred in your industry, investment areas and purchasing stages of customers. This will help you recognize fresh marketing opportunities. Since you can gain minute details of your customer’s behaviour, you can find it easy to design new products, or bring about changes in services. Your sales team can design the perfect marketing strategy to reach the target audience and ensure success in lead generation.
C. Reduce Changes in Your Loyalists’ Behaviour
There was a time, when rival companies used to poach their competitor’s Star Employees. These days, every company in industry is interested in gaining new customers. Even, if it means poaching their rival companies’ loyal customers. By making use of the intent, you can determine the signals which signify a decrease in sales of a particular product or service of your company. The Sales Team can then takes alternative solutions by identifying the needs of respective customer and retain customers.
Selling a product to the customers or making a prospect opt for your company’s service has become a challenge in this has become a huge challenge in every industry. Selecting the best list among tech intent can make your marketing team understand the present buying thoughts, requirements and sensibilities of not only the loyal customers, but also new consumer prospects. You can gain valuable insights of the existing and new customer’s buying journey.
Unlike the traditional marketing campaigns, which may cost more, the tech intent list prepared usually contains information about customers who are reliable and responsive. The data can help your company achieve a hike in sales, boost the marketing performance and get the best results in marketing campaigns.